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Astaphan A team: Left to right- Miguel Labadie, Jael Joseph, Felix Henderson and Eirdrington " D.J. Mystic" James
Astaphan A team: Left to right- Miguel Labadie, Jael Joseph, Felix Henderson and Eirdrington " D.J. Mystic" James

J. Astaphans & Co. has contracted four media personalities to serve as brand ambassadors to showcase the company's core brands and values.

The ambassadors who are also referred to as the 'A Team' were launched at the Castle Comfort Lodge on April 5.

The ambassadors include: Jael Joseph, Felix Henderson, Miguel Labadie and Eirdrington 'DJ Mystic' James.

"J Astaphan and Company is very proud that four dynamic media personalities have agreed to join our team as brand ambassadors referred to as the A Team," said the Executive Director of J. Astaphans and Company Gisele Astaphan.

She said that the A Team will not only represent the company's core brands as well as the core values to the public.

Astaphans said that one way in which the company will showcase their brand and values is through the A-Team television and radio shows hosted by the brand ambassadors.

"We will through this medium highlight individuals and small businesses who are aspiring as well as those who have achieved in their respective fields both here and overseas," she said.

Astaphans noted that the A -Team shows will cover a variety of topics which will appeal to all ages. The subjects will include: fashion, business tips, parenting, humour, healthy and lifestyles.

"The A-Team show was accepted as an innovative and creative way to actively inform and support the consumers and public at large in a way that we continue to live up to our mission statement and at the same time encourage the development of a holistic society," she stated.

Meanwhile, Brand Ambassador Jael Joseph said: "I am very honoured to be part of the A-Team and hope that through me being on there a lot of persons both here and abroad can recognize the benefits of shopping at Astaphans."

She said she believes the A-Team as one in which will inspire Dominicans to be the best that they can be.