Rubis CEO Mauricio Nicholls
Rubis CEO Mauricio Nicholls

Last week Rubis West Indies Limited celebrated its fifth year of doing business in Dominica with a gala event at the Sunset Terrace of the Fort Young Hotel.

"Five years ago the Rubis brand did not exist anywhere in the world," said Mauricio Nicholls, the Chief Executive Officer of RUBIS Caribbean during a speech to friends and competitors at the reception in which he outlined the successes and challenges of his company.

During that period, Nicholls said, Rubis invested US$ 600,000 into Dominica after the company purchased service stations from Texaco.

The new Rubis stations are: Portsmouth Motors; A C Shillingford Service Station; Castle Comfort Service Station; Jimmitt Service Station; Marigot Service Station and Calibishie Service Station.

"The new look Rubis stations are fresh, modern and appealing. This includes rebranded fuel dispensers, new air pumps, upgraded forecourt lighting, new canopy design and an appealing uniform for staff," Rubis said in an earlier release. "We have focused on training and developing the service station employees to offer great, consistent customer service and have designed a Rubis training programme. Our focus is to take the customer experience to a whole new level".

In 2011, RUBIS acquired the Texaco assets owned and operated by Chevron in the Eastern Caribbean.

The company operates in 16 territories namely, Antigua and Barbuda, The Bahamas, Barbados, Bermuda, Cayman Islands, Dominica, French Guiana, Grenada, Guyana, Jamaica, St. Lucia, St. Vincent and the Grenadines, Guadeloupe, Martinique, Trinidad and Tobago and Turks and Caicos.